Has The Future Of Live Betting Arrived?
The dawn of the digital age opened up a veritable Pandora’s Box when it came to sports betting. No longer were bookmakers restricted to offering odds on a select few events that they were able to provide information for. By moving onto the digital platform, online casinos and bookmakers were able to diversify the range of sports offered considerably to their customers. The immediacy of the Internet meant that not only could companies offer new bets, but they could also offer new forms of betting, such as in-play betting and it is this significant development that has transformed live sports betting.
Is wagering in-play the future of live sports betting? To explore this issue, we shall explain why there is such a fascination for betting on live sports, what is so special about in-play betting and lastly, whether in-play betting is the future of live sports betting.
Why bet on live sports?
The first question we need to examine in this area is why so many people choose to bet on sports that they can watch live. There is an argument that if you are watching a live sports event and have a vested interest, such as you support one of the teams or individuals performing, then it is actually a more sensible approach to not bet on the event. Loyalty can be a powerful thing and most expert gamblers would shy away from betting on a sports event that has one of their favourites involved.
Yet undeniably, having a flutter on a live game makes the whole process so much more exciting. The feeling of watching your favourite team win a game and perhaps earn you a nice win at the bookmaker adds real spice to the occasion.
It is also worth noting that in many sports events, such as soccer matches, baseball games, basketball games and similar, there are a wide variety of different markets available that mean you can ramp up the excitement at different points in the game. Which player is going to score first? Who will score last? What will the final score likely be?
Ultimately, we bet on live sports because it makes us feel more involved, alive and excited at the events unfolding in front of us. The only problem was that in the olden days, when certain things happened in a sports match or contest, we were not allowed to put this knowledge into use by making an informed bet as the action happened. Fortunately with the development of live in-play betting, this is now an option that is readily available.
The magic of betting in-play.
Certainly one of the most popular features of live sports betting is the option to bet in-play. This is a relatively new phenomenon that is perfectly suited to the online format. Betting in-play simply is being allowed to make a wager while a sporting event is taking place. In the past, once a sports game or race started, bookmakers would close all their books on the event while the result was decided. Unfortunately, this meant that as certain things and events unfolded in a sporting event, the punter was unable to make a fresh bet based on these new and frequently important happenings.
The one sport which has really embraced in-play betting to a large extent has been soccer. It is not difficult to understand why this particular sport has been so popular in terms of fans making live bets. With 22 players on the field, three officials and many matches screened live every day across the globe, it has an immediate and widespread appeal, yet there are so many variables in a game of soccer that making the right bet before the first kick has been taken, can be very, very difficult.
Betting in-play however makes things a little easier. Firstly, a punter can watch the game unfold and make critical decisions based on what they are witnessing about what to bet on. A good example of this can be the ‘next goalscorer’ market. A fan watching the game can judge which player, based on their performance in the match, is likely to grab the next goal. This form of betting allows the fan to exert some degree of knowledge and gives them key information from the actual game to help back their judgement before they bet, which ante-post betting on soccer does not provide.
Of course, in-play betting markets respond to the ever changing ebb and flow of a sporting contest. If one soccer team is winning 1-0, and looks good value for the win, but then gets two players sent off, the markets will immediately alter to reflect this event. This means bets that seemingly were not too appealing originally can now seem a far more enticing prospect to the punter.
That is the magic of in-play betting. It is a fluid, ever-changing market and it is appealing for punters as it allows them to use the key information they are witnessing in a sporting contest to help make better informed bets. It is quick, immediate and offers tangible measurements of success quickly and effectively and it is this that is the bedrock of in-play betting’s popularity.
Are in-play bets the future of live betting?
Certainly, it would seem that way. Many online casinos and bookmakers are eagerly pushing their in-play services through a wide range of advertising on all forms of media.
In addition, it is not just live soccer games where in play betting has proven popular, many other sports now are used as a focus for live in play betting (usually the bigger sporting events shown on television) and it is this fast growing area of sports betting that is proving the cornerstone of live 21st century sports betting.
It is now becoming more widespread for punters to watch their sporting event unfold and participate by having a flutter in-play. This form of betting enjoys widespread appeal across all sports and to all punters, whether they are experienced traditionalists or new to online betting and that trend looks set to continue long into the future.
The future of live betting has, most certainly, arrived.